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Sandy company 'incredibly proud' to have created massive Super Bowl flag

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Posted at 11:59 AM, Feb 12, 2024
and last updated 2024-02-12 19:43:24-05

SANDY, Utah — The Kansas City Chiefs may have won Super Bowl LVIII, but a locally-owned Utah company is feeling like a big winner after taking the field in front of millions of viewers Sunday.

During Reba McEntire's performance of the National Anthem just before kickoff, a massive 11,250 square foot American flag was unfurled on the Allegiant Stadium gridiron, all thanks to the work of Colonial Flag in Utah.

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The family-owned store in Sandy created the 75-foot by 150-foot flag for the big game, and celebrated the honor on social media the day after it was seen around the world.

"We're incredibly proud that Colonial Flag had the honor of crafting this iconic symbol of unity and patriotism! It was an absolute thrill to see our craftsmanship showcased on the biggest stage in sports," the company posted to Facebook.

It took Colonial Flag employees 150 hours over the last 6-8 weeks to create the flag seen during the Super Bowl. It's all sewn by hand, with the stripes standing six feet tall and the stars measured at five feet.

"We’re one of the few in the country that can do it. We have an amazing team who can accomplish some pretty gigantic tasks." said COO Jacob Swenson.

Some of the employees who worked on the flag have been sewing all their lives, so seeing the final product featured on television was an incredible experience.

"It’s like the culmination of my life’s work and it’s awesome. I love doing something I can be really proud of," said employee Cheryl Bridges.

The company has a history with Las Vegas and the stadium where the flag was showcased, having created a full-scale vinyl mockup of the field that was used in groundbreaking back in 2017.

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Reba McEntire performs the national anthem before the NFL Super Bowl 58 football game between the San Francisco 49ers and the Kansas City Chiefs Sunday, Feb. 11, 2024, in Las Vegas. (AP Photo/Adam Hunger)

Colonial also created a giant flag in the shape of the United States that was used ahead of last month's NFC Championship Game. They also produced a flag for the 2023 College Football Playoff Championship Game between Georgia and TCU.

While the players got all the glory Sunday night, it was Old Glory that put Utah on the map during the biggest game of the season.

Super Bowl Football
Reba McEntire performs the national anthem before the NFL Super Bowl 58 football game between the San Francisco 49ers and the Kansas City Chiefs, Sunday, Feb. 11, 2024, in Las Vegas. (AP Photo/Frank Franklin II)

"Thank you to everyone who tuned in and shared in this unforgettable moment," the company posted. "Here's to many more opportunities to inspire and unite through the power of our nation's beautiful flag!"